Christopher Lochhead
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney HarperBusiness/An Imprint of HarperCollins (June 2016) How to achieve and then sustain a competitive advantage in almost any marketplace In…
Read More
How category design can help your company dominate its competitive marketplace
In Play Bigger (HarperBusiness, June 2016), Al Ramadan, Dave Petterson, Christopher Lochhead, and Kevin Maney explain how and why “pirates, dreamers, and innovators create and dominate markets.” Category design is one of the key concepts that they examine. What is it?…
Share this:
Like this: