Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine

Chief Customer Officer 2.0: A book review by Bob Morris

June 26, 2015

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine Jeanne Bliss John Wiley & Sons (2015) How to lead a customer-driven business transformation by establishing value for the role of the chief customer officer This is a sequel…

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