Chief Culture Officer: How to Create a Living [comma] Breathing Corporation (2011) and Culturematic: How Reality TV [et al] Will Help You Create and Execute Breakthrough Ideas
Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo,…
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