Chief Culture Officer: How to Create a Living [comma] Breathing Corporation
Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and commerce for 25 years. He has been featured on the Oprah Winfrey Show and worked for Timberland, New York Historical Society, Diageo, IKEA, Sesame Street,…
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Chief Culture Officer: How to Create a Living, Breathing Corporation Grant McCracken Basic Books (2009) The world outside the corporation: ”the body of ideas, emotions, and activities that make up the life of the consumer” I read this book when…
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