“category design is the discipline of creating and developing a new market category and conditioning the market so it will your solution and crown your company as its king”
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney HarperBusiness/An Imprint of HarperCollins (June 2016) How to achieve and then sustain a competitive advantage in almost any marketplace In…
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