categorizing customers into one of three categories creating an easy-to-understand score based on three-part categorization

The Ultimate Question 2.0: A book review by Bob Morris

October 6, 2011

The Ultimate Question 2.0: How NET PROMOTER Companies Thrive in a Customer-Driven World Fred Reichheld with Rob Markey Harvard Business Review Press (2011) Here is an open-source system whose “engine” can drive profitable growth This is a revised and expanded…

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