C-level executives “trust their gut and their employees as much as they trust all the data they receive from their business.”

Design Is How It Works: A book review by Bob Morris

June 28, 2011

Design Is How It Works: How the Smartest Companies Turn Products into Icons Jay Greene Portfolio/The Penguin Group (2010) How to create experiences that consumers crave According to Jay Greene, “effective design in the twenty-first century goes well beyond creating…

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