Buyology: Truth and Lies About Why We Buy
At the age of 11 Martin Lindstrom opened the doors to his own Legoland, optimistically anticipating hoards of visitors from near and far. Not a single person showed up. Aware that something more than mere brilliant design was needed to…
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Buyology: Truth and Lies About Why We Buy Martin Lindstrom Crown Business (2008) Preliminary Conclusions About Neuromarketing As Martin Lindstrom explains in the Introduction, he set out to understand “what’s going on in our brains that makes us chose one…
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In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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Gregory Berns occupies the Distinguished Chair of Neuroeconomics, serves as Director of the Center for Neuropolicy, and is a professor in both psychiatry and economics at Emory University. He earned an A.B. degree at Princeton University (his major was…
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Martin Lindstrom on sensory branding
In Brand Sense: Sensory Secrets Behind the Stuff We Buy, Martin Lindstrom notes that “the effects of sensory branding are astounding. Yes, it’s possible to create a truly spectacular commercial or an advertising jingle you can’t get out of your…
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