Buyology
Buyology: Truth and Lies About Why We Buy Martin Lindstrom Crown Business (2008) Preliminary Conclusions About Neuromarketing As Martin Lindstrom explains in the Introduction, he set out to understand “what’s going on in our brains that makes us chose one…
Read More
How to create “a passionate love affair between a consumer and a brand.”
I have just read the revised and updated edition of Martin Lindstrom’s Brand Sense: Sensory Secrets Behind the Stuff We Buy, first published by Free Press in 2005. He has since published Buyology: Truth and Lies About Why We Buy.…
Share this:
Like this: