Business Plus
Finerman’s Rules: Secrets I’d Only Tell My Daughters About Business and Life Karen Finerman Business Plus (2013) Are you a honey badger? This book’s subtitle suggests that Karen Finerman shares in it “secrets” she would only tell her daughters “about…
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So Good They Can’t Ignore You: Why Skills Trump Passion in the Quest for Work You Love Cal Newport Business Plus (2012)How and why “the craftsman mindset is the foundation for creating work you love” Curious, I checked on the…
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Adam Lashinsky is a senior editor at large for FORTUNE Magazine, where he covers Silicon Valley and Wall Street. Some of his cover-story subjects have included Apple, Hewlett-Packard and Google. He has written in-depth articles on Wells Fargo, Intel, Oracle, eBay, Twitter, and the venture-capital industry,…
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A Whack on the Side of the Head: How You Can Be More Creative Roger von Oech Business Plus, 25th Anniversary Edition (2008) Note: When preparing for some interviews, I re-read several books on the creative process and remain convinced…
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Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith Business Plus (1997) This is one of the few books I have read that focuses almost entirely on the marketing and sales of services that are, paradoxically, both “invisible”…
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Adam Lashinsky’s Best Advice: Serve the Reader (aka the Customer)
This post by Adam Lishinsky is part of a series in which LinkedIn Influencers share the best advice they’ve ever received. Read all the posts here. * * * I was 25 years old, had recently returned to my hometown,…
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