BrandWeek

Larry Light: An interview by Bob Morris

October 9, 2015

Larry Light is the Chief Executive Officer of Arcature LLC, consultants in brand management. Light was a senior executive and Board member at BBDO and President of the international division of Ted Bates. He was Global CMO of McDonald’s from…

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Mark Ingwer: An interview by Bob Morris

July 11, 2012

Mark Ingwer, Ph.D, is a consumer psychologist and the managing partner of Insight Consulting Group, a global marketing and strategy consultancy specializing in market research and consumer insights. He has over 25 years experience applying his unique blend of psychology, marketing, and business acumen to helping companies…

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The Power of Rachel Beckwith’s “big, crazy goal”

September 12, 2011

Here is one of the posts by Simon Sinek (on July 27, 2011) at his blog, Re:Focus (Simple Ideas to Help You Thrive). Once you read it, I doubt if you will soon forget it…if ever. To check out Simon’s…

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