BHAGs: Big Hairy Audacious Goals

Digital Business Transformation: A book review by Bob Morris

January 30, 2021

Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next Nigel Vaz Wiley (January 2021) How companies thrive by defending, differentiating, or disrupting themselves and their markets Drawing upon wide and deep experience with all manner of…

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Cultural Transformations: A book review by Bob Morris

February 21, 2016

Cultural Transformations: Lessons of Leadership and Corporate Reinvention John Mattone and Nick Vaidya John Wiley & Sons (2016) How and why organizations that thrive have launched preemptive transformation to dominate their competition Most change initiatives either fail or fall far…

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Stretch Goals: Do’s & Don’ts

January 26, 2012

In Built to Last, Jim Collins and Jerry Porras urge business leaders to set what they characterize as BHAGs: Big Hairy Audacious Goals. That is, an “audacious 10-to-30-year goal to progress toward an envisioned future.” A true BHAG is clear…

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