BHAGs: Big Hairy Audacious Goals
Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now to Next Nigel Vaz Wiley (January 2021) How companies thrive by defending, differentiating, or disrupting themselves and their markets Drawing upon wide and deep experience with all manner of…
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Stretch Goals: Do’s & Don’ts
In Built to Last, Jim Collins and Jerry Porras urge business leaders to set what they characterize as BHAGs: Big Hairy Audacious Goals. That is, an “audacious 10-to-30-year goal to progress toward an envisioned future.” A true BHAG is clear…
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