Better before cheaper: Compete on differentiators other than price

Why do some companies achieve exceptional performance while so many others struggle to survive?

June 29, 2013

In search of an answer that could be supported with empirical proof, Michael E. Raynor and Mumtaz Ahmed, along with their team of researchers at Deloitte, embarked on a daunting quest. They explore the road best traveled and what they…

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