Best Buy
Driving Digital Strategy: A Guide to Reimagining Your Business Sunil Gupta Harvard Business Review Press (August 2018) “What got you here won’t get you there.” Marshall Goldsmith In fact, I am convinced that what got you here won’t even allow…
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Here is an excerpt from an interview of Hubert Joly, Best Buy’s former chairman and CEO, for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and…
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Kill the Company: End the Status Quo, Start an Innovation Revolution Lisa Bodell Bibliomotion (2012) How to envision the future you want to create, make the necessary connections, and meanwhile engage in assumption reversal Obviously, it would be idiotic to…
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Don Thompson is an economist and professor of marketing at the Schulich School of Business at York University in Toronto. He has taught at Harvard Business School and the London School of Economics. He is author of nine books, including The $12 Million Stuffed Shark:…
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Here is an excerpt from another “classic” article featured online by The McKinsey Quarterly, published by McKinsey & Company, and written by Hugh Courtney. To read the complete article, check out the abundance of other free resources, obtain…
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Workforce of One: Revolutionizing Talent Management Through Customization Susan M. Cantrell and David Smith Harvard Business Press (2010) According to Susan M. Cantrell and David Smith, the single most important factor contributing to superior business results is how supported employees…
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Brand Relevance: Making Competitors Irrelevant David A. Aaker Jossey-Bass/John Wiley & Sons (2011) If your “brand” isn’t relevant, neither are you and your company Those who have read any of David Aaker’s previous books already know that he presents information,…
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In his own words: “My passion is understanding brands and helping firms build brands and brand portfolios. My first brand book, Managing Brand Equity defined brand equity and set forth its value to a firm and its customers. The second, Building Strong Brands, described…
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Wikibrands: Reinventing Your Company in a Custiner-Driven Marketplace Sean Moffitt and Mike Dover McGraw-Hill (2011) How the new levers of brand development achieve customer participation What is the meaning of the noun “wikibrand(s)”? According to Sean Moffitt and Mike Dover,…
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Don’t Let What You Know Limit What You Imagine
Here is an excerpt from an article written by William C. Taylor for the Harvard Business Review blog. To read the complete article, check out the wealth of free resources, and sign up for a subscription to HBR email alerts,…
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