Bernadette Jiwa
Difference: The one-page method for reimagining your business and reinventing your marketing Bernadette Jiwa The Story of Telling Press How to combine difference thinking with empathy to reveal truth, recognize the opportunity in that truth, and then act on it…
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The Power of “Difference Thinking”
Although acknowledging one of Steve Jobs’s unique talents, Bernadette Jiwa suggests, “Difference thinking is more than the ability to connect the dots. It’s about seeing the truth, recognising the opportunity in that truth and then acting on it. You need…
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