Ben McConnell
PeopleShock: The Path to Profits When Customers Rule Tema Frank Essential Views Publishing (June 2016) The increasing value of the human element in a world that becomes more volatile, uncertain, complex, and ambiguous each day In one of their books,…
Read MoreMagnetic: The Art of Attracting Business Joe Calloway John Wiley & Sons (November 2015) How to create customer experiences that drive new business while sustaining repeat business Marketing can be traced back at least to the bazaars in ancient Athens…
Read MoreRocket: Eight Lessons to Secure Infinite Growth Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, and Rohan Sajdeh McGraw-Hill (October 2015) Here are 16 mini-case studies that demonstrate the physics of accelerated commercial growth I think this book’s subtitle is a…
Read MoreThe Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…
Read MoreThe Age of the Customer: Prepare for the Moment of Relevance Jim Blasingame SBN Books (2014) How and why all of a company’s initiatives must be in proper alignment to accommodate its customers’ expectations As I worked my way through…
Read MoreBehind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry Marc Benioff Jossey-Bass/A Wiley Imprint (2009) “Vision without execution is hallucination.” Thomas Edison It’s always interesting as well as instructive to…
Read MoreThe Commitment Engine: Making Work Worth It John Jantsch Portfolio/Penguin Group (2012) The power of a voluntary and passionate commitment to a shared purpose Whatever their source of power (e.g. wind, weather, coal, nuclear fission), the most effective engines throughout…
Read MoreThe Referral Engine: Teaching Your Business to Market Itself John Jantsch Portfolio/Penguin Group (2012) First, you must be (or become) worthy of the referrals you seek. Whatever their source of power (e.g. wind, water, coal, nuclear fission), the most effective…
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