Barbara Bund

Checking In: A book review by Bob Morris

November 6, 2018

Checking In: Hospitality-Driven Thinking, Business, and You Stephen J. Cloobeck Greenleaf Book Group Press (October 2018) Why and how all of the greatest organizations are driven by fulfilling customer needs As I began to read Stephen Cloobeck’s book, I was…

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The Mindful Marketer: A book review by Bob Morris

July 20, 2015

The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World Lisa Nirell Palgrave Macmillan/A Division of St. Martin’s Press (2015) How to create or increase demand by being totally engaged in a data-driven process of mindful service…

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Outside In: A book review by Bob Morris

August 28, 2012

Outside In: The Power of Putting Customers at the Center of Your Business Harley Manning and Kerry Bodine New Harvest/Houghton Mifflin Harcourt (2012) There’s “bad news” and there’s “good news” Development of the concept of customer-centrism predates Barbara Bund’s business…

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The Outside-In Corporation: A book review by Bob Morris

June 20, 2011

The Outside-In Corporation: How to Build a Customer-centric Organization for Breakthrough Results Barbara Bund McGraw-Hill (2005) Do not be misled by the reference to “corporation” in the title. What Barbara Bund provides in this book can be of substantial value…

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Barbara Bund: An interview by Bob Morris

March 1, 2011

Credited by Philip Kotler with popularizing the term “relationship marketing,” Barbara Bund specializes in marketing strategy, as a consultant and Senior Lecturer at the MIT Sloan School of Management. As explained in her most recent book, The Outside-in Corporation, she…

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