baby boomers

Bernhard Schroder’s Simply Briliant: A book review by Bob Morris

November 3, 2016

Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Bernhard Schroeder AMACOM (October 2016) “Make everything as simple as possible but no simpler.” Albert Einstein In Creative Confidence: Unleashing the Creative Potential Within Us All, Tom Kelley…

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Two huge market segments floating in a blue ocean

October 24, 2016

In Simply Brilliant, Bernard Schroeder explains how specific “tools” can unlock creativity and spark new ideas. I agree with Abraham Maslow: “The key question isn’t ‘What fosters creativity?’ But it is why in God’s name isn’t everyone creative?…We have got…

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