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What CEOs are reading this summer

July 19, 2016

  Here is an article by the editors of McKinney Quarterly in which they share what leaders of some of the world’s biggest organizations will be reading to keep them occupied in the coming months. The slightly lazier days of…

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Linda J. Popky on “Marketing Above the Noise”: Part 2 of an interview by Bob Morris

June 10, 2015

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved…

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Linda J. Popky: Part 1 of an interview by Bob Morris

June 5, 2015

Award-winning marketing expert Linda J. Popky, the founder and president of Redwood Shores-based Leverage2Market Associates, transforms organizations through powerful marketing performance. Her clients range from small businesses and consultants to mid-sized companies and large Fortune 500 enterprises. She’s been involved…

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Andrea Kates: Part Two of an interview by Bob Morris

January 28, 2012

Andrea Kates  (akates@BusinessGenome.com) is the founder of the Business Genome® project and author of the visionary bestselling business innovation book, Find Your Next (McGraw-Hill, November 2011). As a business strategist, facilitator, and speaker, Andrea has led more than 250 business innovation initiatives for global corporations, entrepreneurs, and organizations including Royal…

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Andrea Kates: Part One of an Interview by Bob Morris

January 27, 2012

Andrea Kates  (akates@BusinessGenome.com)  is the founder of the Business Genome® project and author of the visionary bestselling business innovation book, Find Your Next (McGraw-Hill, November 2011). As a business strategist, facilitator, and speaker, Andrea has led more than 250 business innovation initiatives for global corporations, entrepreneurs, and organizations including Royal Dutch…

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