Atul Gawande
Being Mortal: Medicine and What Matters in the End Atul Gawande Metropolitan Books (2014) Invaluable insights that reveal and affirm the importance of the quality of death It is impossible to calculate the number of lives that have been saved…
Read MoreNiraj Dawar is a Professor in marketing at the Ivey Business School, Canada of. He earned his PhD from Pennsylvania State University. His research currently focuses on marketing strategy, brand equity and brand management issues. His published papers on brand…
Read MoreHere is an excerpt from an article written by Peter Bregman for the Harvard Business Review blog. To read the complete article, check out other articles and resources, and/or sign up for a free subscription to Harvard Business Review’s Daily…
Read MoreGood Ideas! Steven Johnson, Atul Gawande, David Edwards, and Neri Oxman at 2010 Boston Book Festival
The Boston Book Festival, which took place October 16, 2010, put on some exceptional panel discussions. One of the most interesting featured four folks who individually could have taken up all the time on their own. The discussion was emceed…
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Atul Gawande on the importance of a “positive deviant”
In “The Bell Curve,” an article written for The New Yorker (December 6, 2004), Atul Gawande uses the term “positive deviant” to describe unusually effective performers in the field of medicine. In fact, there are outliers in all fields. To Gawande,…
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