Aruba
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises, including Salesforce, Microsoft, Intel, Box, Aruba, Cognizant, and Rackspace most recently. His life’s work has…
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Geoffrey A. Moore HarperBusiness/HarperCollins Imprint (2014) How and why each stakeholder in the given enterprise “must come to a common accord if the chasm can be safely…
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