Here is an article co-authored by Anshuk Gandhi, Carmen Magar, and Roger Roberts for McKinsey & Company in which they explain how and why seven technologies are making it easier to tailor products and services to the wants of individual…
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How technology can drive the next wave of mass customization
Here is an article co-authored by Anshuk Gandhi, Carmen Magar, and Roger Roberts for McKinsey & Company in which they explain how and why seven technologies are making it easier to tailor products and services to the wants of individual…
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