Andy Smith

The Dragonfly Effect: A book review by Bob Morris

April 26, 2022

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) The “secret sauce” of a high-impact narrative In this book written with…

Read More

The power of storytelling: What nonprofits can teach the private sector about social media

April 24, 2022

Here is an excerpt from another “classic” article written by  Jennifer Aaker and Andy Smith for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and sign up…

Read More

Introducing Jennifer Aaker

June 22, 2015

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as…

Read More

The Dragonfly Effect Workbook: A book review by Bob Morris

April 10, 2014

The Dragonfly Effect Workbook: The Power of Stories Andy Smith, Barbara McCarthy, and Jennifer Aaker CreateSpace Independent Publishing Platform (2014) How to create or increase demand for whatever you offer with a social compaign that has accelerate, reach, and impact…

Read More

Jennifer L. Aaker and Andy Smith: An interview by Bob Morris

May 24, 2011

Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…

Read More

The Dragonfly Effect: A book review by Bob Morris

May 16, 2011

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change Jennifer Aaker and Andy Smith with Carlye Adler Jossey-Bass/A Wiley Imprint (2010) In this book written with Carlye Adler, Jennifer Aaker and Andy Smith…

Read More

The McKinsey Quarterly: Most popular articles (First Quarter, 2011)

April 1, 2011

In case you missed them, these articles have been most popular with the McKinsey Quarterly‘s readers in the first quarter of this year. 1. STRATEGY Have you tested your strategy lately? Ten timeless tests can help you kick the tires…

Read More