Andy Smith
Co–authors of The Dragonfly Effect, Jennifer Aaker and Andy Smith live in Lafayette, California, with their three children. A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her…
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The power of storytelling: What nonprofits can teach the private sector about social media
Here is an excerpt from another “classic” article written by Jennifer Aaker and Andy Smith for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out others, learn more about the firm, and sign up…
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