The Dragonfly Effect Workbook: The Power of Stories Andy Smith, Barbara McCarthy, and Jennifer Aaker CreateSpace Independent Publishing Platform (2014) How to create or increase demand for whatever you offer with a social compaign that has accelerate, reach, and impact…
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Here is a brief excerpt from an article written by Joanna Barsh and Johanne Lavoie for the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain subscription…
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