Analytics at Work: Smarter Decisions [comma] Better Results
The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World Lisa Nirell Palgrave Macmillan/A Division of St. Martin’s Press (2015) How to create or increase demand by being totally engaged in a data-driven process of mindful service…
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Business Analytics for Managers: Taking Business Intelligence Beyond Reporting Gert H.N. Laursen and Jesper Thorlund John Wiley & Sons (2010) How and why making decisions based on “huge, noisy, messy data” requires business analytics Although business analytics can probably be traced back at least to Frederick Winslow Taylor’s…
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Analytics at Work: Smarter Decisions, Better Results Thomas Davenport and Jeanne Harris with Robert Morison Harvard University Press (2010) Those who have read Competing on Analytics may incorrectly assume that there is not much new to learn in this sequel…
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When There’s No Such Thing as Too Much Information
Illustration: James Yang Here is an excerpt from an article by Steve Lohr for The New York Times. To read the complete article, check out others, and obtain subscription information, please click here. * * * Information overload is a…
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