Analytics at Work: Smarter Decisions
Win with Advanced Business Analytics: Creating Business Value from Your Data Jean-Paul Isson and Jesse Harriott John Wiley & Sons (2012) How to leverage business analytics to create value for everyone involved in the given enterprise Most of what I…
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The Value of Business Analytics: Identifying the Path to Profitability Evan Stubbs John Wiley & Sons (2011) How and why the success of selling the value of analytics depends on four key activities Although business analytics can probably be traced back at least to Frederick Winslow…
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