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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue Robbie Kellman Baxter McGraw-Hill (2015) How to create a community of “customer evangelists” who thrive in the Membership Economy The term “customer evangelist” was introduced…
Read MoreIn Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “instead of spending months writing a business plan and then looking for investors, who…
Read MoreKill the Company: End the Status Quo, Start an Innovation Revolution Lisa Bodell Bibliomotion (2012) How to envision the future you want to create, make the necessary connections, and meanwhile engage in assumption reversal Obviously, it would be idiotic to…
Read MoreHere is a brief excerpt from Ian Davis’ interview of Loiu Gerstner for the McKinsey Quarterly, published by McKinsey & Company. The former IBM CEO offers his thoughts on the principles and strategies that sustain a company in the long…
Read MoreWhat Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn Jossey-Bass/A Wiley Imprint (2014) How and why your brand “is the experience that is actually delivered and communicated through everything you do”…
Read MoreWhen someone is referred to as the “Apostle of Appreciation,” it’s hard not to think that they might be passionate about employee engagement and culture. The Inc. Small Giants Community’s Executive Director, Raul Candeloro, sat down with Chester Elton, author…
Read MoreHere is one of the posts by Simon Sinek (on July 27, 2011) at his blog, Re:Focus (Simple Ideas to Help You Thrive). Once you read it, I doubt if you will soon forget it…if ever. To check out Simon’s…
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The LeanModel Framework for Start-Up Companies or Start-Up Projects
In Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “”instead of spending months writing a business plan and then looking for investors, who…
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