Posts Tagged ‘American Express’

Bernhard Schroeder on “Simply Brilliant”: Part 2 of an interview by Bob Morris

schroeder-bern

Bernhard Schroeder is Director of the Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at … READ MORE

Bernhard Schroeder on “Simply Brilliant”: Part 1 of an interview by Bob Morris

schroeder-bernBernhard Schroeder is Director, Lavin Entrepreneurship Center Programs and oversees all of the center’s undergraduate and graduate internship programs. He is a part-time Clinical Faculty, Entrepreneurship within the College of Business Administration at San Diego … READ MORE

How companies are using big data and analytics


How big companies

Here is a brief excerpt from a transcript of a recent conversation during which six senior leaders from major organizations discussed the challenges and opportunities involved in adopting … READ MORE

Robbie Kellman Baxter: Part 2 of an interview by Bob Morris

BaxterRobbie Kellman Baxter created the popular business term “Membership Economy.” She is the founder of Peninsula Strategies LLC, a strategy consulting firm. The Peninsula Strategies website is www.peninsulastrategies.com. Her clients have included large organizations like Netflix, SurveyMonkey … READ MORE

Bernhard Schroeder: Part 2 of an interview by Bob Morris

SchroederBernhard Schroeder is the Director, Lavin Entrepreneurship Center Programs and oversees all of the undergraduate and graduate experiential entrepreneurship programs on the San Diego State University campus. He also has responsibility for the Center’s marketing and outreach on … READ MORE

Bernhard Schroeder: Part 1 of an interview by Bob Morris

SchroederBernhard Schroeder is the Director, Lavin Entrepreneurship Center Programs and oversees all of the undergraduate and graduate experiential entrepreneurship programs on the San Diego State University campus. He also has responsibility for the Center’s marketing and outreach on … READ MORE

The Membership Economy: A book review by Bob Morris

Membership EconomyThe Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
Robbie Kellman Baxter
McGraw-Hill (2015)

How to create a community of “customer evangelists” who thrive in the Membership Economy

The term “customer evangelist” was introduced by Ben McConnell and Jackie Huba in … READ MORE

The LeanModel Framework for Start-Up Companies or Start-Up Projects

SchroederIn Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “”instead of spending months writing a business plan and then looking for investors, who may not give you … READ MORE

How to embrace a new way of thinking about creating and launching a new company or project

SchroederIn Fail Fast or Win Big: The Start-Up Plan for Starting Now, Bernhard Schroeder introduces what he characterizes as the Lean Model Framework. As he explains, “instead of spending months writing a business plan and then looking for investors, who may not give you … READ MORE

Kill the Company: A book review by Bob Morris

Kill the CompanyKill the Company: End the Status Quo, Start an Innovation Revolution
Lisa Bodell
Bibliomotion (2012)

How to envision the future you want to create, make the necessary connections, and meanwhile engage in assumption reversal

Obviously, it would be idiotic to kill an entire company or … READ MORE

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