Alan Trefler

Build for Change: A book review by Bob Morris

July 22, 2014

Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation Alan Trefler John Wiley & Sons (2014) How and why a focus on high tech and high touch will actively engage customers and fully respond to their expectations The title…

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Alan Trefler (Pegasystems) in “The Corner Office”

August 7, 2011

Adam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Alan Trefler, founder and chief…

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