Alan Trefler
Build for Change: Revolutionizing Customer Engagement Through Continuous Digital Innovation Alan Trefler John Wiley & Sons (2014) How and why a focus on high tech and high touch will actively engage customers and fully respond to their expectations The title…
Read MoreAdam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview of Alan Trefler, founder and chief…
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