Adrian Slywotzky
Karl Weber is a writer and editor specializing in topics from business and personal finance to politics and current affairs. Weber’s recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of…
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Paul Smith is a keynote speaker, corporate trainer, and author of Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire (AMACOM August, 2012). Whether it’s the CEO’s speech to the board of directors, or…
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Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago Bristol & Shipley (2011) How to determine what, when, and how prospective buyers wish to make a purchase In a sales environment in which consumers…
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On October 4, 2011, Demand: Creating What People Love Before They Know They Want It, will be published by Crown Business. Written by Adrian Slywotzky with Karl Weber. In my opinion, it is one of the most valuable and will,…
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Creating Demand: The Secrets of Truly Magnetic Offers
How do some companies generate runaway growth and extraordinary customer loyalty, even in a sluggish economy? Adrian Slywotzky, an Oliver Wyman senior partner and bestselling author, examines the unpredictable dynamics of demand creation in his latest book, Demand: Creating What…
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