Academy of Management Review
Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business. He works with companies to develop innovative CSR practices that generate value for both the company and society. Korschun’s academic research appears in the Journal…
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Rita Gunther McGrath, a Professor at Columbia Business School, is regarded as one of the world’s top experts on strategy and innovation with particular emphasis on developing sound strategy in uncertain and volatile environments. Her ideas are widely used by…
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Elements of a Good Story
In Act Like a Leader, Think Like a Leader, Hermina Ibarra explains that all great stories, from Antigone to Casablanca to Star Wars, derive their power from a beginning-middle-end end story structure and these other basic characteristics: A protagonist: The…
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