“a culture that embraces the status quo instead of the future abhors risk and protects current successful products”

Unrelenting Innovation: A book review by Bob Morris

February 9, 2013

Unrelenting Innovation: How to Build a Culture for Market Dominance Gerard J. Tellis Jossey-Bass/A Wiley Imprint (2013) How to avoid or overcome “the incumbent’s curse” to achieve market dominance By nature, books about innovation should contribute something new and/or something…

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