Jason Fried on “Why work doesn’t happen at work”

Jason Fried

Jason Fried

Richard Saul Wurman created the TED conference in 1984 as a onetime event. (As you may already know, TED refers to Technology, Education, and Design.) It became a four-day conference six years later. Chris Anderson purchased TED in 2001. Until 2005, it remained a once-a-year conference: four days of programs, 50 speakers, 18-minute presentations. Anderson added TEDGlobal to reach an international audience. TED.com was launched in 2006. Thus far, the website has attracted more than one [begin] billion [end] views, averaging about two million day. The video programs have been translated into more than 100 languages.

According to Anderson, “With TED, the end of the talk should not be the end of the idea, but just the beginning.” TED showcases speakers who are knowledgeable, of course, but also “human, relatable, and often emotional, so what they share lights people up.”

There are no charges to access any of the TED programs. After attending the 2006 conference, documentary filmmaker Daphne Zuniga described it as “Cirque Du Soleil for the mind.” Oprah Winfrey later observed, “TED is where brilliant people go to hear other brilliant people.”

I will continue to recommend the TED programs that are among the most high-rated. For example, Jason Fried. He has a radical theory of working: that the office isn’t a good place to do it. In his talk, he lays out the main problems (call them the M&Ms) and offers three suggestions to make work work. (Filmed at TEDxMidWest.)

Fried is the co-founder and president of 37signals, a Chicago-based company that builds web-based productivity tools that, in their words, “do less than the competition — intentionally.” 37signals’ simple but powerful collaboration tools include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework.

Fried is the co-author, with David Heinemeier Hansson, of the book Rework, about new ways to conceptualize working and creating. Salon’s Scott Rosenberg called it “a minimalist manifesto that’s profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more.”

Here is a direct link to that TED presentation. I envy anyone who has not as yet seen it.

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