Search Results: Neumeier
Over the years, Marty Neumeier has published eight bestsellers and his ninth —SCRAMBLE — will be published in October. There is no other business thinker I hold in higher regard. Marty’s mind reminds me of a Swiss Army knife. For…
Read MoreMarty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as an identity designer, art director, copywriter, journalist, package designer, magazine publisher, and brand consultant. By the mid-1990s he had developed…
Read MoreIn his latest book, THE BRAND FLIP, Marty Neumeier explains how and why “customers now run companies and how to profit from it.” Marty and I share a high regard for Peter Drucker’s insights, including those concerning marketing. Drucker once…
Read MoreHere’s the latest communiqué from Marty Neumeier in which he shares his thoughts about the process by which to obtain buy-in from those who are initially opposed or indifferent to the given proposition. * * * Imagine being shown a…
Read MoreIn his latest book, The 46 Rules of Genius: An Innovator’s Guide to Creativity, Marty Neumeier observes, “Most people have a built-in bias toward addition instead of subtraction. For some reason, the concept of ‘more’ comes naturally to us. Yet…
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Marty Neumeier on “The Five Qs of Strategy”
Over the years, Marty Neumeier has published eight bestsellers and his ninth —SCRAMBLE — will be published in October. There is no other business thinker I hold in higher regard. His mind reminds me of a Swiss Army knife. For…
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