Month: May 2016
Experiential Marketing: Secrets, Strategies, and Success Stories from the World’s Greatest Brands Kerry Smith and Dan Hanover John Wiley & Sons (April 2016) The psychology of customer engagement in memorable purchase experiences Until I read Bernd Schmitt’s classic, Experiential Marketing:…
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Long ago, I concluded that employee engagement is an emotional commitment rather than a rational decision. Surveys by firms such as Gallup and Towers Watson indicate that, in organizations where the percentage of positive and productively engaged workers is highest,…
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Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking Matthew E. May McGraw-Hill Education (May 2016) How and why “seven flaws of thinking” prevent you from understanding yourself and the world in which you live and work I…
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Here is a brief excerpt from a transcript of a recent conversation during which six senior leaders from major organizations discussed the challenges and opportunities involved in adopting advanced analytics for the McKinsey Quarterly, published by McKinsey & Company. To…
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At the age of 11 Martin Lindstrom opened the doors to his own Legoland, optimistically anticipating hoards of visitors from near and far. Not a single person showed up. Aware that something more than mere brilliant design was needed to…
Read MoreIn his latest book, Winning the Brain Game, published by McGraw-Hill Education (May 2016), Matthew May explains how to fix each of what he characterizes as “the 7 fatal flaws of thinking.” They all share the same prefix. Here’s how…
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Cross-Border Mergers and Acquisitions Scott C. Whitaker John Wiley & Sons (April 2016) “The most important thing in communication is hearing what isn’t said.” Peter Drucker I cannot recall a prior time when the global marketplace was more volatile, more…
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In his latest book, Winning the Brain Game, published by McGraw-Hill Education (May 2016), Matthew May identifies and discusses what he characterizes as “the 7 fatal flaws of thinking.” He explains how and why each causes so many problems and…
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Partnering to shape the future–IT’s new imperative
Here is a brief excerpt from an article about the results of a survey featured in the McKinsey Quarterly, published by McKinsey & Company. To read the complete article, check out other resources, learn more about the firm, obtain subscription…
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