Archive for May, 2014

The Digital Marketer: A book review by Bob Morris

Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric
Larry Weber and Lisa Leslie Henderson
Wiley (2014)

How and why effective marketing depends on finding new and better answers to the same questions

Since the ancient bazaars in Athens and Rome, marketing … READ MORE

Does “practice make perfect”?

Bobby Fischer in 1960

Bobby Fischer in 1960

At least some people continue to insist that “practice makes perfect.” Does it? No.

Decades of research (notably by Anders Ericsson and his associates at Florida State University) leave no doubt that an individual’s peak performance … READ MORE

A brief history of Memorial Day

Memorial Day

Based on some research, I learned this about what is now celebrated as Memorial Day:

The Civil War claimed more lives than any conflict in U.S. history, requiring the establishment of the … READ MORE

Marty Neumeier on “The Rules of Genius, #13: Use a linear process for static elements”

NeumeierThe starting point for choosing a process is understanding what kind of system you’re dealing with. Is it simple or complex? Are the elements static and unchanging or dynamic and unpredictable?

Many projects have fairly static elements. Even a project as complex as a movie can be … READ MORE

Essential Elements of Storytelling

GamificationThere are dozens of excellent sources of information, insights, and counsel concerning the art and science of storytelling. Later in this post, I will suggest a few. Meanwhile, I am pleased to share material provided by Karl Kappa, Lucas Blair, and Rich Mesh in their recently … READ MORE

Hannah Paramore (president of Paramore) in “The Corner Office”

ParamoreAdam Bryant conducts interviews of senior-level executives that appear in his “Corner Office” column each week in the SundayBusiness section of The New York Times. Here are a few insights provided during an interview … READ MORE

The First Mile: A book review by Bob Morris

First MileThe First Mile: A Launch Manual for Getting Great Ideas into the Market
Scott D. Anthony
Harvard Business Review Press (2014)

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.” Howard Akin

Those who … READ MORE

“Can you perform under pressure?”

imgresHere is a brief excerpt from an article by Kate Kane for Fast Company magazine. To read the complete article, check out others, and obtain subscription information, please click here.

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Question: What do the navy Seals, the U.S. Ski Team, and the Tucson … READ MORE

3 Secrets of C Level Leadership

3 SecretsHere is a brief excerpt from an article by Neil Steggall and featured by LinkedIn Pulse. To check out all the other resources, please click here.

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Reaching the top in business requires you to … READ MORE

Leading with Questions (Second Edition): A book review by Bob Morris

Leading w:QsLeading with Questions: How Leaders Find the Right Solutions by Knowing What to Ask (Second Edition)
Michael J. Marquardt,
Jossey-Bass/A Wiley Brand

Unless you ask the right questions, you’ll never get the right answer and that indicates you probably don’t know what problem is

This is … READ MORE