Archive for September, 2011

Brandwashed: A book review by Bob Morris

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy
Martin Lindstrom
Crown Business (2011)

What the most effective marketers know about consumers, how they know it, and why consumers should be concerned

Others have shared their opinions of this book and … READ MORE

The McKinsey Quarterly: Top Ten Articles for Third Quarter, 2011

 

 

Once again and to its great credit, The McKinsey Quarterly, published by McKinsey and Company, has created online access the Top Ten articles for third quarter (2011) as selected by … READ MORE

Mariano’s Mellow, Even at a Milestone

Mariano Rivera (European Pressphoto Agency)

Here is an excerpt from a recent article written by Jason Gay for the Wall Street Journal. It it, Gay shares his thoughts about one of … READ MORE

Zag: A book review by Bob Morris

Zag: The Number One Strategy of High-Performance Brands
Marty Neumeier
Peachpit Press (2006)

How to “zag” when everyone else “zigs”

In a previous book, The Brand Gap, Marty Neumeier explains how companies can bridge the gap between business strategy and customer experience, noting that … READ MORE

Michael E. Raynor: An interview by Bob Morris

Michael Raynor

Michael E. Raynor, Director, Deloitte Consulting LLP, provides consulting services to senior executives in the world’s leading corporations across a wide range of industries. In his … READ MORE

Stewart Friedman: A very special educator

Stew Friedman

Currently Stewart Friedman is a Practice Professor of Management at the Wharton School of the University … READ MORE

Marty Neumeier: An interview by Bob Morris

Marty Neumeier

Neumeier’s professional mission is to “incite business revolution by unleashing the power of design thinking.” He does this by writing books, conducting workshops, and speaking internationally on brand, innovation, and design. He began his career as … READ MORE

The Designful Company: A book review by Bob Morris

The Designful Company: How to build a culture of nonstop innovation
Marty Neumeier
Peachpit Press/New Riders (2008)

Neumeier addresses the challenge of organizing a company for agility by developing a “designful mind”: that is, a perspective that enables decision-makers to invent the widest range … READ MORE

Marty Neumeier on “Knowing. Making. Doing.”

 

Marty Neumeier

Here is an especially valuable blog post from Marty Neumeier who is among the thought leaders whom I’ve been privileged to interview. … READ MORE

Giving Voice to Values: A book review by Bob Morris

Giving Voice to Values: How to Speak Your Mind When You Know What’s Right
Mary C. Gentile
Yale University Press; First Edition edition (August 24, 2010)

How to express your values more eloquently and act upon them more effectively

As I began to read … READ MORE

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